Redesigning... by Ityng Deng

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I had been thinking about redesigning my flour sack towel packaging for a while. What I had before was simple and practical, but I wanted the packaging to tell more of a story. If I am not there in person selling the item, what can I do to convey the brand? 

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It was only after the holiday season did I begin to form a more concrete idea of what my brand is evolving into. When I first really sat down to think about the redesign, I thought it would be a long process. Maybe one that was not going to end in just a couple of days. Crafting the right image to convey the story of the brand seemed daunting. It's hard enough to be a small business owner trying to get the branding right enough, it's even harder to be a designer who's also a small business owner trying to get the branding right enough. I had higher expectations of what I wanted to put out there. 

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It started out a bit rough. As I started working on it, I came to realize that I will probably need to redesign my logo as well. But since I already had one impossible task of package design to deal with that I should probably set the other impossible task of logo design for another day. 

Getting feedback from people is great and necessary for the design process. But getting feedback from friends who are also designers is even more useful. After that, I couldn't stop working on it. I was finally able to put down my vision of the design and I couldn't wait to finish it. 

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I am so excited with what I ended up with. There's always room to improve but I have something that I am happy to put out there which helps to convey the story of the brand.

Now I just need to find the time to work on a new logo...

Boston Bazaar by Ityng Deng

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I am participating in this unique handmade artisans pop up shop right in the heart of Newbury Street in Boston featuring 15+ local artists. I am so excited for this opportunity and I get to hang out with some really awesome people!

The shop will open daily from 11am – 7pm now through December 31 (closing at 3pm on December 31). 


For more information, check out bostonartisanbazaar.com
Follow Boston Bazaar on Instagram @bostonartisanbazaar

 Come get some flour sack towels! I will be debuting new designs this fall! I am in love with my new designs, hope you will too!

Come get some flour sack towels! I will be debuting new designs this fall! I am in love with my new designs, hope you will too!

 Come check out the new gift baskets featuring products by Urban Kitchen Handmade (natural handmade soaps and 100% soy wax candles). Great for holiday and hostess gifts! Wink wink!  

Come check out the new gift baskets featuring products by Urban Kitchen Handmade (natural handmade soaps and 100% soy wax candles). Great for holiday and hostess gifts! Wink wink!
 

Photoshoot by Ityng Deng

Photographed this setup today.

 Captured through the camera lens... 

Captured through the camera lens... 

I was worried the mint was going to wilt under the lights -- they were fine. Also, I guess I kind of like olives more than I thought...

But here is the start of a series of bar towels I'll be working on this year. This is my attempt to form more of a male customer base. They may not be as interested in "flour sack towels" but maybe "bar towels" can draw them in. Just trying something new!

Working on new designs by Ityng Deng

Here is a quick sneak peek on what I've been working on. New illustrations for an updated Boston design.  

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Come check it out this season! I'll be updating my calendar with all the market dates soon!

Uhhh I guess it's been a while... by Ityng Deng

I guess I'm terrible with keeping a blog. But oh well. Things have been good so far. Still trying to figure out my audience. Trying out new things and whatnot. It has been exhausting but still exciting! I debuted a new shirt design on Sunday (7/17/16) and it was well received. So I am printing more this week for this weekend!

I am trying to reserve more dates for the Greenway so hopefully that goes through soon! Much to do! 

Arts Market Numero 2 by Ityng Deng

The weather had been pretty much the same all week. Rainy, cloudy, chilly. When will it get better?! I've been told by a few other people that I shouldn't get discouraged by the weather. And the other thing that people say is great is that I've signed up for the whole summer. At least I did one thing right. I changed my setup a bit and it definitely attracted more people this time. Not as much sales but I felt that it was still a positive day. Regardless of the weather. 

South End Arts Market Opening Day! by Ityng Deng

It was a bit chilly and rainy... Actually, A LOT chilly. I had to have a friend bring me warm socks... I was not prepared for the weather. Always a learning experience though!

Setup in the morning was kind of hectic. It was a mess when I got there around 8 AM, but understandable since it was opening day at the new location. My spot was in between... wait for it... a porta-potty and food trucks. Not the best location. But they ended up moving me anyways because they needed the space for an extra food truck they were not expecting. It was very disruptive since I was setup already but I did get a better spot. I was full of anxiety and felt overwhelmed. Was it always this nuts?! It took me a while to calm down. At least I had friends coming to visit that day.

It was also the first time I had the tent setup with the rest of my display. I will need to make lots of adjustments to the setup... This is going to be a long summer.